How a Small Team Tripled Revenue Through SEO, GEO, AEO, Prioritisation and Automation
Background
The company had been operating with limited budget, limited manpower and no dedicated marketing department. Revenue had been stagnant at 1.8 million dollars for several years. Digital channels were under utilised and the company relied heavily on traditional sales methods. Visibility in search engines, local search results and answer engines was low which limited the company’s ability to attract new customers or expand into new markets.
Challenge
The company needed to grow without increasing headcount or spending heavily on advertising. The goal was to create a digital engine that could attract high intent buyers, support the sales team and open new opportunities in Australia and overseas. The strategy had to be cost efficient, automated and focused on actions that would deliver measurable commercial impact.
What Happened
Elisia implemented a combined approach using SEO, GEO and AEO.
SEO improved visibility in Google search results.
GEO strengthened the company’s presence in Australian search results and emerging international markets.
AEO positioned the company inside answer engines and AI driven search tools which increased visibility in voice search and AI search responses.
This combination created a significant uplift in digital performance.
Active users increased by 1,633 per cent.
First time visitors increased by 1,656 per cent.
Engagement events increased by 328 per cent.
Key events increased by more than forty thousand per cent.
High intent product pages such as spill pallets, spill containment and collapsible bunds saw triple digit growth.
Australia remained the strongest market while international traffic grew rapidly in Asia, US and Europe.
Automation was introduced to reduce manual workload which allowed the small team to operate with the efficiency of a much larger department. Prioritisation ensured that every action was aligned with commercial outcomes.
The Commercial Impact
The increase in visibility and engagement translated directly into commercial results.
There were more quote requests.
There were more product enquiries.
High intent product pages converted at a higher rate.
Customer acquisition costs decreased due to stronger organic performance.
The company gained stronger brand authority in the industrial sector.
International interest created new opportunities for export and distributor partnerships.
The company grew from 1.8 million dollars to 5 million dollars in revenue and continues to grow.
Outcome
The company now has a scalable digital engine that attracts high intent buyers every day.
Marketing is no longer a support function. It is a revenue enabling asset.
The company has a stronger presence in Australia and is gaining traction in international markets without additional advertising spend.
The small team is able to operate efficiently due to automation and clear prioritisation.
The company is now positioned for continued growth with a digital foundation that supports long term commercial success.
Improvement Suggestion
To strengthen performance further, the company should focus on the following areas.
Introduce complete conversion tracking for quote requests, contact form submissions, phone clicks and brochure downloads.
Improve retention through email nurturing, remarketing and industry specific content.
Optimise paid search by reducing low intent display spend and focusing on high intent keywords.
Monetise international traffic through localised landing pages and distributor outreach.
Build a sales attribution model to link digital activity to revenue.
Expand automation across lead routing, follow ups, reporting and quote to contact workflows to support continued growth without increasing headcount
